Summer Special - New Releases at Mad Rat Games!!

9:51:00 pm

For most of us, ‘summer’ means two things – mangoes and school holidays, both of which offer some compensation for the intense heat. The beginning of the holidays is celebrated with movie nights, late mornings and basically just lazing around. But this soon gets old and then begins the age-old refrain, ‘Mom, I’m bored!!’

Most parents have realized the futility of buying batteries for bright, noisy contraptions and look for alternatives that don’t necessitate breaking the bank. They’d also love it if the kids learnt something in the process. Enter MadRat Games.


The company that launched the first ever board game in an Indian language has come a long way and now has an in house IP of more than 70 games to its credit. With a presence in 2000 stores across India and on popular ecommerce websites like Flipkart and Amazon India, MadRat has become a big player in the board game business.

Launched by IIT graduates Rajat Dhariwal, Madhumita Halder and Manuj Dhariwal, MadRat Games is an inspiring story of entrepreneurship. Aksharit, the Hindi board game, was their starting point and they recently crossed their milestone of 2 lakh board games, manufacturing about 25,000 box units of games a month. But the most impressive fact is that they come up with 4-5 new ideas every month – yes, every month!!!

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After Aksharit, they’ve released several popular games including My Toy Factory, which helps kids learn scientific concepts through simple experiments and play. They also have official licensed Chhota Bheem board games, which are unsurprisingly a huge hit, considering how popular the character is among Indian kids. In addition to Bheem, Chote and Bade, popular comedy characters on the channel 9X have their own games.

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MadRat has also gone international; the company has launched an imported line of Modular Toys in India. These are construction toys similar to Lego, but priced much lower. They are targeted towards both boys and girls and the models range from simple castles to complicated race tracks.

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Have I mentioned that they think up more than 4 new ideas every month? Well, here are some of their latest releases, hot off the shelf and the best part – they’re all under Rs. 600.00!!!



No. of Players – Any
Ages – 4+

This is an eco friendly game where kids can plan their own town layouts. The set contains buildings, vehicles, trees and more for children to play around and arrange on the town mats. It’s a planning and construction game rolled into one.



No. of Players – 2
Ages – 8+

An interesting take on the classic Tic Tac Toe, you have to manage 9 different Tic Tact Toe boards at the same time!! With magnetic components, this sounds like the perfect way to keep those brain cells active even when not in school!



No. of Players – 2-4
Ages – 4+

Kids have often accompanied their parents on shopping trips, but here’s the chance for them to do it by themselves. The MadRat Mall is stocked with all kinds of stuff and the players have to move quickly to fill up their carts. Of course, it isn’t as simple as it sounds as they have to encounter quite a few surprises on the way!

In addition to these, there is this range called Puzzle+, a completely innovative theme which combines a game and a puzzle into one set.

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Impressed? So were the people who decided to give the company these awards:

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MadRat games make great gifts and are sure to be loved by kids and parents alike. Kids will find them unique and exciting; while parents will be relieved they don’t have to buy any more batteries! What’s more, most of the games encourage multiple players, so that there are many opportunities for bonding. Happy Playing!!



Do check out the reviews of ‘My Toy Factory’ and ‘Bheem Team’. 

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18 comments

  1. Fabi, that Worldopedia and the Town builder look like so much fun! :D Nice review. I doubt if I ever grew out of toys. I think I enjoyed my son's toys more than he did :D

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    1. Ha ha, I'm exactly like you Vidya!! I have a confession, I spend an equal (if not more) time window shopping online for toys as for clothes and shoes!!!!

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  2. This is my first visit to your blog, hope to browse through some of your previous posts in the coming days, to get a feel for the blog :) This is the first time I am hearing of this company MadRat, maybe because I haven't been in the market for toys for many many years now...but I appreciate this review and information you give here because next time I have to shop for a gift for my nephew who is growing up fast I know where to look :) Thanks!

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    1. Thank you for stopping by Beloo!! MadRat has been around for a few years and they have some really innovative toys, quite different from the ones seen everywhere.

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  3. Great review! I love such games :D can never outgrow the kiddo in me! ;)

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  4. This looks like so much fun, Fab. Suddenly made me long for summer holidays and lots of cousins to play these games with!
    So glad that these guys got the recognition they deserved!

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    1. They certainly deserve it, Corinne!!! Some of these games are just genius!

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  5. Wow!! This promises loads of fun and exciting times for kids, this summers! Will definitely get a few for my son and Ultimate Tic Tac Toe is my absolute favorite! Thanks for sharing a wonderful review, Fab :)

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    1. You're welcome, Shilpa!! The best part is that they don't cost a bomb and are easily available online!!

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  6. Impressive to come up with so many new ideas!! Wow - great reviews - and looks like something for kids all ages:-) he he ...

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  7. I love games and love the innovative game ideas you have shared here. Brilliant job for the review. Sounds like a barrel of fun for all ages.

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  8. I have there Toy Factory and I have there English Aksharith too! They are so cool, I actually recommend them to my friends :)

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    1. I have the Toy Factory too - it's real fun!

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  9. Thats a great bunch and much away from the usual stereotypes.
    Check out RuskAndTea's latest post here

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